Price Guides
ROX 01 Price in UAE (2026): Trims, Specs, Range & Full Buyer’s Guide
By Pistons Admin
7 Jul 2026
11 min read
By Pistons Admin
7 Jul 2026
11 min read
The ROX 01 price in the UAE starts at roughly AED 250,000, with most dealers listing the car between AED 257,000 and AED 265,000 for the VIP trim in 2026. Used examples begin from around AED 183,000. It’s a large, three-row, range-extender electric SUV designed by Italy’s Pininfarina, and one of the more unusual new arrivals on UAE roads, right down to the induction cooktop built into its tailgate.
This guide covers everything a UAE buyer needs: current pricing, the full spec sheet, how the range-extender system and charging actually work, the interior and its camping features, how the 01 differs from the pricier ROX Adamas, and where to find one. You can also browse live car listings on Pistons and check real market values on the Pistons Price Index as you shop, so you know whether a price is fair before you commit.
Prices below are indicative and change with offers, options, and dealer. Always confirm the final on-road figure with the official dealer.
The ROX 01 is sold in a single well-equipped trim, badged VIP, offered in two cabin layouts: a six-seater with individual captain’s chairs, and a seven-seater. New-car pricing sits in a fairly narrow band, while the used market is starting to fill out as early cars change hands.
| Configuration | Indicative UAE price |
|---|---|
| ROX 01 VIP (7-seater, 2-2-3) | from ~AED 257,000 |
| ROX 01 VIP (6-seater, 2-2-2) | from ~AED 262,000 |
| Typical new-car range across dealers | AED 250,000 to 265,000 |
| Used ROX 01 (2024 to 2025) | from ~AED 183,000 |
The official ROX distributor in the UAE is Futures Trans Motors, and monthly finance on a new car works out to roughly AED 3,600 a month on typical terms. Because ROX is a young brand with a small dealer footprint, it’s worth calling more than one showroom, as launch offers and included extras vary more than they do with established makes. It’s also worth checking what similar money buys elsewhere: have a look at what a Nissan Patrol costs in the UAE if you want a benchmark from an established name.
The ROX 01 is a Chinese SUV, but its backstory is more interesting than most. It’s built by ROX Motor, a Shanghai start-up founded in 2021 and known until 2024 as Polestones, or Polar Stone. The company was set up by Zhang Jin, the entrepreneur behind Roborock (the Xiaomi-backed robot-vacuum maker), and it sits within the wider Xiaomi hardware ecosystem.
ROX itself doesn’t run the factory: the cars are contract-built by BAW (Beijing Automobile Works), and the styling was handled by the famous Italian design house Pininfarina. Component partners read like a European supplier list: Bosch, CATL, Continental, and Valeo. The 01 launched in China in August 2023 and reached the Middle East in 2025, where the UAE, Saudi Arabia, Qatar, and Kuwait quickly became the brand’s biggest market. It’s even been adopted by the Dubai Police as a patrol vehicle, running alongside the Land Rover Defender.
So while the badge is new, the engineering and design pedigree behind it is not, a point worth keeping in mind against the “unknown Chinese brand” first impression.
The ROX 01 is a genuinely big car, over 5.2 metres long in seven-seat form, and it’s an extended-range electric vehicle (EREV) rather than a conventional hybrid or a pure EV. In plain terms: it drives like an electric car, but carries a small petrol engine on board purely to top up the battery when needed (more on that below).
| Spec | ROX 01 (UAE) |
|---|---|
| Powertrain | Extended-range electric (EREV) |
| Range-extender engine | 1.5-litre turbo 4-cylinder (generator only) |
| Drive motors | Front 150 kW plus rear 200 kW |
| Combined power | ~350 kW (around 476 hp; some listings quote 500 hp) |
| Torque | 340 Nm (front) / 400 Nm (rear) |
| Drivetrain | All-wheel drive (dual motor) |
| Battery | ~56 kWh ternary lithium (CATL) |
| Pure electric range | ~235 km (WLTC) |
| Total range | ~1,115 km (WLTC) |
| Fuel tank | 70 litres |
| Fuel economy | ~12 to 20 km/L in hybrid mode (varies with use) |
| Top speed | ~190 to 220 km/h (varies by source) |
| Length x Width x Height | 5,295 x 1,980 x 1,869 mm (7-seater) |
| Wheelbase | 3,010 mm |
| Seating | 6 (2-2-2) or 7 (2-2-3) |
| Body | Monocoque, high-strength steel |
| Suspension | DCC adaptive damping; Road / Snow / Rock modes |
A note on the numbers: the technical figures come from the export-market car, which uses the larger 56 kWh battery. Power is quoted as around 476 hp, and you’ll see some UAE listings round this up to 500 hp; top speed is variously listed between roughly 190 km/h and 220 km/h. Also worth flagging for off-road shoppers: despite the rugged looks and Rock mode, the 01 uses a monocoque (unibody) structure, so it’s better thought of as an all-terrain lifestyle SUV than a hardcore ladder-frame off-roader.
This is the part most buyers ask about, because it’s not a normal hybrid. The 1.5-litre petrol engine in the ROX 01 never drives the wheels. It only runs as a generator to recharge the battery, while the wheels are always turned by the electric motors. That gives you smooth, quiet, EV-style driving day to day, with the petrol engine quietly stepping in for longer trips.
The practical upshot: you don’t have to plug it in. You can run it as a pure EV for local driving on its ~235 km battery range, or simply keep petrol in the 70-litre tank and let the generator handle charging, which is how it reaches a combined range of around 1,115 km. That effectively removes range anxiety, which is a real advantage in the UAE where charging infrastructure is still expanding.
When you do want to plug in, the 01 uses a CCS Type 2 charging port. AC home or wall charging at 7 kW takes about 8.6 hours for a full charge, and public DC fast-charging is supported for quicker top-ups. It also offers Vehicle-to-Load (V2L) at 2.2 kW, so you can run camping gear, appliances, or tools directly from the car’s battery.
Inside, the ROX 01 leans hard into an outdoor-luxury, “hotel on wheels” theme. The dashboard is dominated by a floating 15.7-inch touchscreen, paired with a 12.3-inch digital driver’s display, running ROX’s own software on a Qualcomm Snapdragon 8155 chip. A rear-seat ceiling entertainment screen is available, and there’s wireless phone charging, 256-colour ambient lighting, a panoramic roof, and an AI voice assistant.
Where it really separates itself is the camping kit. The tailgate houses a built-in kitchen (an induction cooktop and an instant hot-water dispenser integrated into the tailgate itself), plus an on-board refrigerator. Combine that with folding “Zero-Gravity” captain’s chairs and a fold-flat bed, and the pitch is a self-contained mobile campsite rather than just another family SUV. For UAE buyers who spend weekends in the desert or on road trips, that’s a distinctive draw.
On the safety and driver-assist side, the 01 comes with a 360-degree camera, adaptive cruise control, lane-centering, automatic emergency braking, and blind-spot monitoring, with an optional LiDAR-based upgrade package for enhanced semi-autonomous driving. Exterior colours available locally typically include white, black, and grey; confirm the current palette with your dealer, as options shift between shipments.
ROX sells two models in the UAE, the 01 and the pricier Adamas, and because they share the same boxy Pininfarina look, buyers often can’t tell them apart. Here’s the short version: the Adamas is the larger, more luxurious version of the 01, sitting above it in size, equipment, and price.
| Category | ROX 01 | ROX Adamas |
|---|---|---|
| Positioning | Mid-size EREV SUV (the original) | Full-size luxury EREV SUV |
| Suspension | DCC adaptive damping | Air suspension (height-adjustable) |
| Power | ~476 hp | up to ~469 hp |
| Cabin | Premium, camping-focused | More opulent (e.g. 24 speakers, 8 airbags) |
| Price | Lower (from ~AED 250,000) | Higher |
If you want the core ROX experience (the EREV powertrain, the three rows, the tailgate kitchen) at the more accessible price, the 01 is the one. Step up to the Adamas mainly for the air suspension, the larger body, and the more lavish interior. ROX also launched an Adamas Royal Edition tailored for the region’s royalty, which sits well above both.
In the UAE, ROX positions the 01 as a premium three-row family SUV, so it lands against big hybrid and electrified names (the Toyota Land Cruiser, Nissan Patrol, and Lexus RX) while undercutting several of them on price and beating them on cabin tech and electric range. It’s also cross-shopped against the wave of other Chinese SUVs arriving in the Emirates.
If you’re weighing it up against those newcomers, it’s worth reading our related guides, for example our Jetour T2 price guide, since the Jetour, BYD, and GWM Tank models chase a similar value-focused, feature-heavy buyer. You can also browse SUVs for sale on Pistons to see what the alternatives are actually selling for right now.
The honest picture: ROX is a very new brand. It has built only around 20,000 cars in its first two years, its UAE service and parts network is small, and long-term reliability and resale value are still unproven, the same caveats that apply to most fresh Chinese entrants. That’s the main risk to weigh.
On the other side of the ledger, the 01 is backed by the Roborock and Xiaomi ecosystem, uses a CATL battery and established European-supplier components, and carries Pininfarina design. Early UAE owners generally praise the space, technology, and value. Before buying, confirm the warranty terms, service intervals, and parts availability directly with Futures Trans Motors; with a low-volume brand, the strength of local support matters as much as the car itself.
For the right buyer, yes. If you want a spacious, tech-loaded, three-row SUV with genuine EV running costs, no range anxiety thanks to the petrol generator, and standout features like the tailgate kitchen, all for around AED 250,000, the ROX 01 makes a strong value case against far pricier rivals. The trade-offs are the unproven brand, a thin service network, and softer off-road hardware than the styling suggests. Go in with those eyes open and it’s one of the more interesting SUVs you can buy in the UAE right now.
Because ROX is new here, prices and stock move fast, so it pays to sanity-check any quote against the wider market before you sign. You can browse live car listings on Pistons, search the marketplace for a ROX if any are listed, and check the Pistons Price Index to see real market values. Selling your current car to make room? You can list it free on Pistons and reach buyers across all seven emirates.
30 cars listed right now, priced from AED 8,900 to AED 600,000.
How much is the ROX 01 in the UAE? A new ROX 01 starts at roughly AED 250,000 and is listed by most dealers between AED 257,000 and AED 265,000 for the VIP trim. Used examples start from around AED 183,000.
Where is the ROX 01 made, and which country is it from? It’s a Chinese car, built by ROX Motor and contract-manufactured by BAW (Beijing Automobile Works) in China. The exterior was designed by the Italian studio Pininfarina.
Which company and brand makes the ROX 01? ROX Motor, a Shanghai start-up founded by Roborock’s Zhang Jin and part of the Xiaomi-backed hardware ecosystem. The brand was known as Polestones (Polar Stone) until 2024.
Is the ROX 01 a Chinese car? Yes. It’s designed in Italy but engineered and built in China by ROX Motor and BAW.
What’s the difference between the ROX 01 and the ROX Adamas? The Adamas is the larger, more luxurious version of the 01, adding air suspension, a bigger body, and a more premium cabin at a higher price. The 01 is the more affordable, mid-size original.
How do you charge the ROX 01? You can plug it into a CCS Type 2 charger: about 8.6 hours for a full charge on a 7 kW home wall box, or faster on public DC chargers. But you don’t have to, because it’s a range-extender: you can simply refuel the petrol tank and the on-board generator recharges the battery for you.
How many cylinders does the ROX 01 have? Its range-extender petrol engine is a 4-cylinder 1.5-litre turbo, but it only acts as a generator. The car is actually driven by its electric motors.
What is the ROX 01’s electric range? Around 235 km on battery alone (WLTC), and roughly 1,115 km in total once you factor in the petrol generator.
How much power does the ROX 01 have? About 476 hp from its dual-motor all-wheel-drive system, with a top speed quoted between roughly 190 and 220 km/h depending on the source.
Is the ROX 01 a 7-seater? It’s offered in both a 7-seater (2-2-3) and a 6-seater (2-2-2) layout with individual captain’s chairs.
How do you connect the ROX 01 to the app? Through ROX’s companion smartphone app: you download it, create an account, and pair it with your car during handover. Your dealer will normally set this up when you collect the vehicle.
Prices and specs in this guide are based on current UAE market information at the time of writing and can change with offers, options, and shipment. Always confirm the latest figures and availability with the official ROX UAE dealer before purchase.
